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FreshDirect Helps Fight Hunger in the Delaware Valley

FreshDirect Helps Fight Hunger in Suburban Philadelphia Communities with 6,000 Meal Donations to Philabundance Member Food Pantries

FreshDirect Contribution Supports Three Montgomery County Food Pantries in Need

PHILADELPHIA (February 15, 2013)FreshDirect, the largest online retailer of fresh foods and grocery items, announced today that the company will extend its commitment to fighting hunger in the communities it serves to Suburban Philadelphia, through a $3,000 donation to three Philabundance member food pantries which will provide 6,000 meals for people in need.  The donation comes on the heels of FreshDirect’s recent expansion from Center City into the Greater Philadelphia area.

FreshDirect has worked closely with Philabundance to identify three memberfood pantries in Montgomery County that consistently receive food from Philabundance and are experiencing significant increases in need over the past year.  During a special event on Friday, February 15th at 11:45AM at the Berachah Church Food Cupboard, FreshDirect will present each food pantry with a check for $1,000 to help put an end to hunger in their communities.  These organizations include:

  • Seeds of Hope Food Pantry at Chelten Baptist Church, 1601 N. Limekiln Pike, Dresher, PA 19025
  • Catholic Social Service of Montgomery County, 353 East Johnson Highway, Norristown, PA 19401
  • Berachah Church Food Cupboard, 400 Ashburn Road, Cheltenham, PA 19012

During the event, FreshDirect’s Philadelphia General Manager, Paul Madarieta, will present the checks to Philabundance’s member foods pantries, and speak about FreshDirect’s commitment to fighting hunger in the Montgomery County area as it carves out its role as a valued community partner.  Representatives from each of the three food pantries will speak on the growing need in the Delaware Valley, specifically, Montgomery County.  Philabundance Director of Marketing and Communications Marlo DelSordo, will speak about the increased need for food assistance: there has been a 29 percent increase in need over the last year and a 98 percent increase over the past three years.

“At FreshDirect we are keenly aware that the face of hunger is changing, and through our partnership with Philabundance we know that more people are coming to them for support for the first time in their lives,” said Jason Ackerman, Co-founder and CEO of FreshDirect.  “Philabundance has identified a need in Montgomery County, and as we expand into the Greater Philadelphia area, we want to do our part in supporting our new community and friends.”

About FreshDirect’s Partnership with Philabundance
After serving the New York Metro area for the past decade, FreshDirect launched in Philadelphia on October 1, and since then, has been welcomed with open arms by the City of Brotherly Love. FreshDirect began its partnership with Philabundance the first day it opened for business in Philadelphia, marking each company milestone in the region with a donation that feeds families. FreshDirect marked its launch into Philly on October 1 with a $5,000 donation; its 1,000th customer in Philly on November 1 with a $1,000 donation; and now it’s expansion into the suburbs in January 2013 with a $3,000 donation to Philabundance.

“We are grateful to FreshDirect for their ongoing commitment to helping us fight hunger in the Delaware Valley,” said Bill Clark, Executive Director of Philabundance. “Contrary to popular belief, hunger is not just a problem in inner cities. It is just as present in every neighborhood in the Delaware Valley. We are thrilled to have a partner in FreshDirect, who understands critical food shortages in these communities and who is stepping up to the plate to help.”

About FreshDirect’s Philadelphia Expansion
On October 1, FreshDirect  launched in Philadelphia to eight center city zip codes from the Schuylkill River to the Delaware River east-west and Girard Avenue to Washington Ave north-south.  Neighborhoods included Art Museum, Northern Liberties, Old City, Society Hill, Washington Square, Bella Vista, Queens Village, Graduate Hospital, Logan Square and Rittenhouse Square. Philadelphians in eight zip codes can begin signing up on Sept. 25 for deliveries beginning on October 1, 2012. Beginning January 14,FreshDirect began expanding to the greater Philadelphia area, and began delivering tocustomers who live in parts of Philadelphia, Montgomery and Delaware Counties. Beginning January 28, FreshDirect further expands its delivery zone to reach the majority of the Greater Philadelphia area including zip codes in: Chester County; Bucks County; Camden County; Burlington County; and Mercer County.  To see if FreshDirect is delivering to your area go to http://www.freshdirect.com/help/delivery_zones.jsp.

About FreshDirect
FreshDirect is a leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey, Connecticut metro area and Philadelphia, Pennsylvania. With a more than 2,500-member workforce that is still growing, FreshDirect places an emphasis on nutritious, delicious meals and convenient services that allow customers more time to live healthy lives. FreshDirect aspires to be a valued corporate partner in all communities in which it serves.

For more information, visit www.freshdirect.com. Follow FreshDirect on Twitter: @freshdirect and on Facebook: facebook.com/FreshDirect

About Philabundance
Philabundance reduces hunger and food insecurity in the Delaware Valley by providing food access to people in need in partnership with organizations and individuals. Philabundance provides a full plate of services through neighborhood distribution programs and a network of close to 500 member agencies in 9 counties. Philabundance serves approximately 65,000 people per week at a cost of 50 cents per meal. There are more than 900,000 people in the Delaware Valley who are at risk for chronic hunger and malnutrition. In 2011, Philabundance distributed 21 million pounds of food. For more information about Philabundance, visit www.philabundance.org or call 215-339-0900. Visit us on Facebook, Facebook.com/Philabundance and follow us on Twitter, Twitter.com/Philabundance. If you or someone you know is in need of food assistance, please call Philabundance’s Food Help Line, 800-319-Food (3663).

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