FreshDirect Readies for Philly Launch

The Gourmet Retailer

FreshDirect, the online retailer of fresh foods and grocery items, will officially launch in Philadelphia on Oct. 1. Serving the New York metro area for the past decade, FreshDirect’s 10th birthday marks the expansion of the online grocer’s service footprint into the City of Brotherly Love.

FreshDirect’s online storefront opened Sept. 25, allowing Philadelphia  customers to register online, shop and schedule deliveries beginning  Oct. 1. The opening of registration provides an opportunity for  potential customers to become acquainted with the website’s functionality and the company’s offerings such as  produce, custom-cut meat, seafood  and deli items, fresh bakery items and breads, local foods,  all-natural and organic foods, coffee and prepared foods. Plus, FreshDirect’s catering products will also be available for parties and events located in the delivery area.

“We’re excited to start delivering FreshDirect’s exceptional quality fresh food and groceries to Philadelphia residents,” said Jason Ackerman, FreshDirect co-founder and CEO. “With increased desire for healthy eating combined with busy schedules and demanding social lives, our customers find value in purchasing the highest quality fresh, organic and locally farmed foods online with delivery directly to their homes, on their time. Philadelphia is an ideal city to expand our service due to the cultural pride, movement toward healthier eating and a growing community of young professionals and families living in the city.”

FreshDirect will initially launch in eight center-city Philadelphia ZIP codes, with plans to expand throughout the Greater Philadelphia region in 2013.

“We couldn’t be more thrilled to welcome FreshDirect to Philadelphia and welcome them as a new partner in the fight against hunger in the Delaware Valley,” said Bill Clark, president and executive director of Philabundance, the region’s largest hunger relief organization. “More people than ever before are in need of food assistance and we truly look forward to working with FreshDirect to help us drive hunger from our communities.”

FreshDirect is an online grocer that delivers premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey and Connecticut metro area and Philadelphia.

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