GIANT customers raise $700,000 to fight hunger in local communities
Customers at GIANT Food Stores and MARTIN’S Food Markets supported two major in-store efforts to fight hunger during September’s Hunger Action Month, donating $717,783. Through the grocers’ twice annual Bag Hunger in-store campaign, which ran September 2 – 15, customers had an opportunity to donate $1 at the checkout to benefit their local regional food banks and pantries donating $561,883. In addition, customers could also purchase a $10 hunger-relief box filled with Healthy Ideas brand items for a local food pantry or soup kitchen in their area. Contributions from these boxes totaled $155,900.
“Once again the overwhelming generosity of our customers at the checkout has provided thousands of nutritious meals for our neighbors,” said Rick Herring, president. “Our local food bank partners continue to report unprecedented demand, and we remain committed to finding innovative ways to end hunger for families in our communities.”
Recipient food banks include the Central Pennsylvania Food Bank, Philabundance, Second Harvest Food Bank of Lehigh Valley, Food Bank of Western Maryland, Greater Berks County Food Bank, Water Street Rescue Mission in Lancaster, Blue Ridge Area Food Bank in Virginia, plus many more.
In 2011, GIANT and MARTIN’S donated $6.9 million in product, customer, vendor and corporate donations to regional food banks and local pantries across Pennsylvania, Maryland, Virginia and West Virginia.