PAMA Super Bowl Smackdown
February 5, 5:30pm
Location: Dave & Buster’s, 325 N. Columbus Blvd.
Tickets: Members: $35 Advance Registration, $45 On-Site; Students: $25 Advance Registration, $30 On-Site; Non-Members: $50 Advance Registration, $60 On-Site
It’s the biggest game of the season and the brightest stage of the year. It’s the one time you’ll hear people say, “I only watch for the commercials.” And we capture all the excitement and creativity at the Philadelphia Chapter of the American Marketing Association’s Super Bowl Smackdown.
It’s head-to-head action that’s just as exciting as the actual game. Join PAMA and an expert panel in our critical assessment of this year’s Super Bowl commercials as well as the top 10 commercials as measured by PAMA. Join the discussion around these high profile TV commercials, if they are effective in brand building and how social media and other internet channels are used to leverage the airtime investment.
We huddled-up some of the region’s top advertising and marketing experts who are going to talk about their favorites and offer further review on effective brand building.
The audience will gain important insights into:
- Strategy, targeting, creative considerations that surround a high profile television commercial
- How social media and other internet channels are used to leverage the airtime investment
If you’re a fan of high stakes marketing, and the kind of person who loves great play-action pitches for really big gains, there’s only one place to be on February 5th….PAMA’s Super Bowl Smackdown.