Phillies Game Gets Latin Flare at Goya Latino Family Celebration on September 7

Event celebrates 75th anniversary of Goya Foods, honors Hispanic Heritage Month

Goya Foods, the largest Hispanic-owned food company in the United States, will once again team up with the Phillies to host the Goya Latino Family Celebration & Food Drive on Wednesday, September 7, at Citizens Bank Park in conjunction with that evening’s Phillies-Braves game.

The celebration pays tribute to Hispanic Heritage Month, as well as honors the 75th anniversary of Goya Foods. Festivities include on-field performances from national and local artists, the presentation of the Phillies Goya Family Service Award, and a food drive to help needy families in the Latino community.

Goya Latino Family Celebration Highlights:

  • Plenty of Latin music including on-field performances by Anthony Colon, who sings the hit single, “Hasta El Sol De Hoy.” The evening also features dancing by the award-winning Goya’s K Company Dancers, who have performed in venues around the country…the Fuego Dance Company, the North Philadelphia dance troupe which won “Entertainer of the Year” at the 2008 Hispanic Choice Awards…and performances by the Caliente Dance Team.
  • Lisa Diaz, the “Voice” of Dora the Explorer, will sing the National Anthem.
  • Entrance gates will feature performances by local artists Jimmy Jorge & the Latin Express and The Latin Flavor Band, who will play a range of cha-cha, jazz and salsa music.
  • A food collection to benefit Philabundance. Fans are asked to donate Goya food products to help needy families in the Latino community. Goya Foods has once again pledged to donate a minimum of 5,000 pounds of food to match the collected food products. To date, more than 35,000 pounds of food have been collected at past Goya Latino Family Celebrations.
  • The pregame tribute will include the Phillies starting lineup introduced in Spanish by Phillies Spanish Beisbol broadcaster Danny Martinez and a tribute of 21 flags of Latino countries.
  • Foods with Latin flavor will also be available for fans behind Section 142.
  • Phillies General Manager Ruben Amaro Jr. and Goya will present Farah Jimenez, President and CEO of People’s Emergency Center, with the Phillies Goya Family Service Award. Jimenez’ impressive background began 20 years ago as a student at the University of Pennsylvania, where she volunteered to lead the University City Hospitality Coalition, which served 2,800 family-style meals a month to homeless or low-income individuals and families in West Philadelphia. This experience opened the doors to her life-long career in the field of community development. In 2010, Jimenez returned to West Philadelphia to serve as President and CEO of the People’s Emergency Center – a comprehensive social services agency that serves homeless families through a range of housing, case management and counseling services; serves homeless and low-income individuals through its education centers developing parenting, child care, employment, literacy, and technology skills; and serves the community through its housing and commercial real estate activities, small business supportive services, neighborhood planning and community partnerships in music, art, and fitness. Before arriving at PEC, Jimenez spent 13 years at Mt. Airy USA, a nonprofit real estate development corporation. As its Executive Director, Jimenez led Mt. Airy USA’s efforts to transform its neighborhood’s long-blighted commercial corridor into a thriving dining and retail destination in Northwest Philadelphia. In service to the Latino community, Jimenez served on the advisory committee of the United States Senate Task Force on Hispanic Affairs and raised $100,000 to establish a scholarship for Latino undergraduates attending the University of Pennsylvania. In 2006, President Bush appointed Jimenez to a five-year term on the Community Development Advisory Board of the U.S. Treasury Department’s Community Development Financial Institutions Fund. Active locally, Jimenez serves as a trustee of La Salle University, on the board of the United Way of Southeastern Pennsylvania, and is a member of the grant making services committee of the Philadelphia Foundation. Jimenez is also a regular panelist on WPVI’s Inside Story, a weekly public affairs show on 6ABC in Philadelphia, and was recently listed among the most influential Latinos in 2010 by Impacto Latin newspapers.
  • Also joining the celebration will be children and teens from CONCILIO, Asociacion Puertorriquenos en Marcha (APM), St. Joseph Pro Cathedral, Monte de Sion, and Maranatha Ministry Pentecost Church.

For more information on the Goya Latino Family Celebration, please visit

Access the original article, here.

(return to the news homepage)

Comments are closed.