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Snickers Brand and David Arquette Make A Big Move to Help Philabundance Bar Hunger

America’s Favorite Real Chocolate Brand Kicks Off New Feeding America Partnership With Massive Meal Commitment

PHILADELPHIA — July 22, 2009 — Mars Snackfood US announced today that its SNICKERS® Brand is teaming up with Feeding America and Philabundance to ‘Bar Hunger’ – a campaign to help the one in eight Americans struggling with hunger. As part of ‘Bar Hunger,’ SNICKERS will donate the equivalent of at least three million meals to Feeding America in 2009, some of which will reach Philabundance. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its SNICKERS packaging, dedicated national advertising, www.facebook.com/snickers, as well as series of events throughout the year.

SNICKERS enlisted the support of actor and Feeding America Entertainment Council Chairman David Arquette, who hopes to raise $250,000 in donations for Feeding America through Facebook, text messaging and on-site collections at a time when the need for food is up 30 percent.

“The SNICKERS brand has always satisfied hunger,” said Carole Walker, vice president, integrated marketing communications for Mars Snackfood US. “The ‘Bar Hunger’ campaign is designed to draw attention to a very real challenge facing America. But this charitable effort is about more than putting a logo on our wrapper. We want people to join the effort and help in any way they can.”

SNICKERS has teamed with Arquette because of his passionate participation in the fight against hunger. Aside from his role as the first-ever chairman of Feeding America’s Entertainment Council, he also regularly volunteers at a food bank in Venice, Calif.

“I’ve seen first hand the impact of hunger, which is why campaigns like ‘Bar Hunger’ are so critical,” said David Arquette. “But SNICKERS and I can’t do it alone. We need to educate all Americans about this issue and mobilize them to do something. The only way we can truly ‘Bar Hunger’ is together.”

Make a “Chomptribution”

In addition to the donation that SNICKERS will make to Feeding America, the brand also worked with the non-profit to provide opportunities for other Americans to support the cause, including:

  • SNICKERS will match every donation — up to a total of $25,000 — made to Feeding America via the SNICKERS Facebook page, www.facebook.com/snickers, beginning July 14
  • People can make a $5 donation to Feeding America by texting the word “BAR” to 90999** from July 14 through December 31, 2009

Philabundance is the region’s largest hunger relief organization fighting hunger and malnutrition in the Delaware Valley. Philabundance provides a full plate of services to close to 600 member agencies in 10 counties, who serve approximately 900,000 low income residents. Philabundance provides food to approximately 65,000 people per week, at an aggregate cost of less than 30 cents per meal. In 2008, Philabundance, distributed 17 million pounds of food in the Delaware Valley. For more information about Philabundance, call 215-339-0900 or visit www.philabundance.org.

“We’re very thankful for the support of SNICKERS and David Arquette,” said Bill Clark, president and executive director of Philabundance. “Hunger is a very real issue, in the Delaware Valley, which is why it’s critical for us to continue to educate local residents about hunger and encourage them to do their part to help, either by making monetary donations or volunteering.”

For more information about the Bar Hunger campaign, visit www.facebook.com/snickers, www.barhunger.com or www.philabundance.org.

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