Soup To Nutz
Published in Food Trade News, March 2011
by Maria Maggio
The Fresh Grocer stores in the Greater Philadelphia marketing area ended their second annual food drive in January with great success. All eight Fresh Grocer supermarkets participated from mid-November through early January with the proceeds going to Philabundance. “Philabundance cannot thank Fresh Grocer enough for their donation of nearly 5,500 pounds of nutritious foods that will provide nearly 5,500 meals to neighbors in need in the Delaware Valley,” said Marlo DelSordo, director of marketing and communications for Philabundance. “Partners like Fresh Grocer are dedicated to the fight against hunger in the Delaware Valley and we look forward to working with them in the future.” The two organizations worked together to ensure the fundraiser was beneficial to Philabundance and meaningful to Fresh Grocer customers and associates.
This is how the fundraiser worked: Philabundance provided The Fresh Grocer with a “wish list” of basic necessary food items that the retailer then bagged and merchandized at heavily discounted prices. Customers would choose a bag, pay for it at the register along with their groceries, and then drop it off in a food drive bin located near the exit. In total, 634 gift bags were donated. “The Fresh Grocer is committed to improving our communities,” said Carly Spross, The Fresh Grocer. “We are thrilled that the donated food collected from our drive will be able to feed so many deserving individuals and families in our area. The success of the food drive is attributed to our amazing customers and associates who supported the effort wholeheartedly from day one.” The Fresh Grocer plans to hold the fundraiser annually. Their goal for this year’s drive is to outdo last year’s numbers by ten percent.