Tickets on Sale for Cupcake Smash at The Piazza in Northern Liberties


Philadelphia, Pa- April 9, 2014– Philabundance, the Delaware Valley’s largest hunger relief organization, is throwing the fourth annual Cupcake Smash at The Piazza at Schmidts on Saturday, April 26th from 2pm-5pm. Cupcake Smash challenges local cupcake enthusiasts to create and enjoy delicious, creative cupcakes while fighting hunger in our communities. It’s a competitive baking event to benefit a sweet cause.  In honor of Philabundance’s 30th anniversary, professional and amateur bakers alike will vie for the tastiest cupcake based on Philabundance’s “Most Needed Food Items” list.  Advance tickets are on sale now for $25 and can be purchased at or at the door for $30.

Cupcake Smash will be held in the middle of The Piazza. Special guest judges include Chef Toni Johnson, production chef at the Philabundance Community Kitchen; Gretchen Fantini, owner and pastry chef at Sweet Box Bake Shop; Melissa Ward, blogger at Cupcake Friday Project and three-time competitor in Cupcake Smash; Stephen Wilson, pastry chef at 10Arts Bistro & Lounge at the Ritz Carlton Philadelphia and two-time competitor; Dabina Soondrum, pastry chef at Fitler Dining Room and Pub & Kitchen; Jennifer Reed, blogger at One Curly Fry in a Box of the Regular; and Patricia “Tish” Smith, owner and pastry chef at Foam Floaterie. Judges will vote on the best cupcake for the amateur and professional categories, while attendees will vote for the “People’s Choice”.

“Cupcake Smash has been such a huge success over the past three years thanks to the enthusiasm of the bakers, judges, sponsors and of course, attendees,” said Marlo DelSordo, director of marketing and communications at Philabundance. “More than 30,000 meals were provided to people in need because of Cupcake Smash and we know that this year will be the best one yet.”

The number of men, women and children approaching Philabundance’s agencies for food has increased 23 percent in the past year, and more than 143 percent since 2010.  Last year’s Cupcake Smash raised more than $15,000 for Philabundance helping them provide more than 30,000 meals to people in need.  The goal for the fourth annual Cupcake Smash is to raise $30,000 during the 30th anniversary year for people struggling to put food on the table.

Cupcake Smash is made possible by The Piazza at Schmidts, PYT, Philadelphia City Paper, Radio 104.5, Chorus Photography, Green Mountain Energy Company, Cheesesteak Tees, Barefoot Refresh, KIND Healthy Snacks, Narragansett, Philadelphia Chocolate Tours, Philadelphia Distilling, White Mule Farms Spodee and Uber.

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