Food insecurity for kids in our community is the focus of Lil’ Abundance – a platform enabled by TOYOTA dealers in your area to help end food insecurity for children and their families.
The COVID-19 pandemic’s impact has been widespread, and many school’s feeding programs are being challenged with the impact of virtual learning environs and major funding loses leading to declination and cancellation of these important programs … leaving children and their families to face even greater suffering from food insecurity
As part of Philabundance’s existing BackPack Program, Lil’ Abundance helps fill the gap providing free, nutritious and easy-to-prepare meals for children through Philadelphia area schools.
ABOUT BACKPACK PROGRAM
This existing Philabundance BackPack Program is a monthly free food distribution program designed to provide families with children with healthy, easy-to-prepare meals. The BackPacks each contains 3-5 pounds of shelf-stable food and costs approximately $5.00 for Philabundance to procure/distribute. For children and their families, a BackPack contains four family-style meals, and each meal yields six servings, meaning one BackPack provides 24 meals!
LIL’ABUNDANCE: FREE FOOD FOR KIDS
Your local Tri-State Toyota Dealerships Association (which comprises 25 dealerships in Pennsylvania, New Jersey and Delaware) and over 20 of the Dealers’ business partners, including television/cable outlets, radio stations, local print and outdoor companies, and Philadelphia’s professional sports organizations, have joined Philabundance to help increase donations towards BackPacks and provide meals local children and their families across the Delaware Valley.
As a Tri-State Toyota Dealers driven and committed to help fight hunger here in Greater Philadelphia and assist Philabundance in building awareness for their hunger-relief efforts across the Delaware Valley, to amplify Philabundance’s existing BackPack Program, the Lil’Abundance effort has been created to underscore the growing needs of children in our community with ways to help and donate.
TOYOTA HUNGER RELIEF VIDEO SERIES
The local Tri-State Toyota Dealers and Effectv TV have also partnered with Philabundance on the development of a “Hunger Relief” Video Series – an On Demand X1 three-part collection of informative videos created to raise awareness about food insecurity throughout the Greater Philadelphia area.
Toyota and 25 local Toyota Dealers, along with Effectv’s multipurpose resources and production, created the series to help share pivotal messaging and support for Philabundance by story building and enabling the consistent creation of relevant stories that could “drive” hunger action and advocacy in our community.