Tyson Foods to Donate 30,000 Pounds of Protein to Philabundance
FAYETTEVILLE, Ark., Feb. 24, 2014 – Tyson Foods, Inc. will donate 30,000 pounds of protein to Philabundance, the Delaware Valley’s largest hunger relief organization, in Philadelphia Wednesday, Feb. 26. The donation is part of Champion for Kids’ “Be a Hunger Hero” campaign, a partnership between Champions for Kids and Tyson Foods that aims to fight childhood hunger by providing the much-needed protein to families in need.
The Philadelphia donation is the second of three donation events in the “Be a Hunger Hero” campaign. The first donation of protein for 129,760 meals was given to the Community Food Bank of New Jersey in December. The final donation is scheduled for later this year in Washington, D.C.
”It’s impossible to count the many reasons a person might not have consistent access to food and there’s not a single answer that solves the hunger problem in this country,” said Ed Nicholson, senior director of corporate social responsibility for Tyson Foods. “But we think that part of the solution is events like this that raise awareness about the seriousness of this challenge while helping fill that immediate need of feeding people.”
Tyson Foods’ successful promotion at Sam’s Club locations nationwide in August 2013 allowed shoppers to “be a hunger hero” by purchasing a bag of Tyson chicken nuggets for which Tyson Foods would donate protein for a meal, up to the goal of 308,000 meals. Shoppers were also encouraged to volunteer or donate to their local food banks, and they could submit photos of their charitable efforts on Tyson Foods’ Facebook page to count as an additional meal donation.
“Champions for Kids and Tyson are true partners in the fight against hunger,” said Bill Clark, president and executive director of Philabundance. “Over the last four years, Philabundance has experienced a 143% increase in need and we expect to see more people coming to us for food due to cuts in government programs. This donation will help provide 30,000 meals which will go a long way in helping us provide food to people who need it most.”
Tyson Foods’ current hunger relief campaign, KNOW Hunger, is focused on helping more people understand and join the effort to eliminate hunger in America. The company also partners with Share Our Strength, Lift Up America, and Feeding America to raise awareness and help feed the hungry across the nation. In the past 13 years, Tyson Foods has donated more than 95 million pounds of protein in the United States.