Last month, Highmark Blue Cross Blue Shield announced the launch of the (un)Hungry initiative, which will run from now until the end of 2025.
(un)Hungry is a multifaceted community movement designed to raise awareness and complement existing food and monetary donations during the holiday season, when individuals are more likely to give and request support.
“Food insecurity is a pervasive challenge that impacts the health and well-being of our communities, and Highmark has been actively addressing this challenge for years,” said Kenya T. Boswell, senior vice president of community affairs for Highmark Health and president of the Highmark Foundation. “With (un)Hungry, we are igniting a movement that builds on our significant ongoing efforts and long-standing partnerships with regional food banks. It takes a neighborhood to feed a neighborhood, and we are committed to uniting communities to provide resources to and connect those in need with essential resources and nourishment and contributing to a future free from food insecurity.”
Here is how you can be a part of (un)Hungry this holiday season:
- Watch the story: Watch the campaign’s centerpiece animated film. It is a beautiful reminder of what community can achieve.
- Spread the word: Share the film and the message, “It takes a neighborhood to feed a neighborhood” with your friends, family, and social media networks.
- Support our mission: Your financial gifts are crucial and allow us to purchase the fresh, healthy food our neighbors need and deserve.
Watch the film and make a gift in support of the Highmark (un)Hungry initiative.
